Summer Reading Smackdown: Gamification Design Case Study

Lead Designer & Program Architect | Kilgore Memorial Library

The challenge:

Revitalize a decade-losing reading competition against Seward Library through innovative design that boosts participation, morale, and community pride.

my solution:

A fully branded Monopoly-inspired ecosystem, from game boards to prizes, that transformed routine reading logs into a collectible, competitive experience.

Custom Game System Design

York-themed Monopoly Board: Replaced classic properties with local landmarks (parks, streets) to foster hometown pride
Blind-Bag Tiles: Hand-cut sticker sheets in mystery envelopes, creating addictive "gacha game" appeal
Tri-Fold Rulebook: Consolidated instructions into a pocket-sized brochure (back of game board)

Skills Showcased:
Branding | Print Design | User Experience (UX) | Local History Integration

Prize Suite & Merchandise

Makerspace-Crafted Swag: Designed and produced bookshelf-patterned tumblers/socks, Monopoly-money mugs, and more
Tiered Reward System: Structured prize tiers (instant wins to grand prizes) using custom iconography

Skills Showcased:
Product Design | Adobe Illustrator | Cost-Effective Production

Cohesive Marketing Campaign

Social Media Assets: Teaser posts mimicking Monopoly cards and featuring iconic imagery
In-Library Collateral: Registration forms as "Property" cards, Paper reading trackers designed after “Chance” cards
Press Kit: Coordinated newspaper/TV visuals featuring game elements

Skills Showcased:
Digital Marketing | Graphic Design | Public Relations Strategy